Thursday, May 15, 2014

The Creativity Equation and The Equivalence of Ideas

Recently, I was at a party talking with a friend about what it takes to turn a good idea into a great outcome.

As the night went on, our conversation shifted from how ideas are formed to how they are articulated, translated, processed, designed and built into something greater. Eventually we turned to science for understanding and after a few beers we determined that the equivalence of ideas ( light bulb ) is reliant on curiosity ( ? ) and effort ( ! ) and is described by the equation:

Thus, this creativity-curiosity-effort relation states that the proportionality between ideas and curiosity is equal to the effort expended squared.

For example, if a body (usually accompanied by a mind), is stationary or thinking, that body still has some internal or intrinsic ideas. These we call Resting Ideas. Resting Ideas are equivalent and remain proportional to one another.

However, when a body is in motion (relative to a competitor), that body's Total Ideas are greater than its Resting Ideas. Curiosity remains an important quantity in this case because it remains the same regardless of this motion, even for the extreme speeds at which competitors move in the marketplace; thus it is also called Invariant Curiosity.

When a body in motion responds to curiosity with the expenditure of effort, it gains momentum. It is this property that allows ideas to increase in mass and speed. It is this property that turns an intangible idea into something actionable, relevant and lasting.

So there you go. We've solved it. Forming ideas requires curiosity. Creating something tangible from an idea requires constant effort. At the next party I'll be discussing the forces that cause any small, dropped object to roll to the exact point under an incredibly heavy object that is just out of reach.

Special thanks to A. Einstein for his general theory of relativity to which we paid homage (stole outright) when creating our Creativity Equation.

Special thanks also to Guinness for crafting a beer that is both scrumptious and foments intellectual discussions (I've already left a message with their marketing department).

One final note for the real science geeks out there: The relativistic impact of curiosity (?) and effort (!) may increase and decrease in direct proportion to the influencing elements of collaboration (Co), culture (Cu), environment (Ev), inclusion (Ic), diversity (Dv), respect (Re), and support (Su).

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